Part two “Execution” will give you a front-row seat in the making of a software design, so instead of pre-hashing what will be explained later on let me give you a couple distinctions concerning the concept software design phase. It is my experience that eighty to ninety percent to complete the content of a software design will be done in this phase. What I mean with the content of a design is the physical document itself. After a software design is ready a lot of work will flow from it having to do with scope, testing, communication like emailing, meetings and so forth. But it’s this phase where the actual document will be brought to life.
“About ten percent of all resources will be necessary to complete this phase, another ten to fifteen percent to complete all the work flowing from the concept design.”
These numbers figure as mnemonic devices to keep track whether or not you’re spending too much or too little time making a concept design. How do you know that. As we will see the designer will be able to give an estimation about the time necessary to realize a number of requirements in scope. This estimation has to correlate to the time it took to make the design as a whole. They’re nothing more than rough numbers, but time estimation is a hugely important part of software projects. The more because the time necessary to finish something is more often than not grossly underestimated.
Another thing about a concept design, certainly when TDR, is that you have to realize that you propose a visual appealing solution to a clients organizational challenge. Once the design is there you can’t “unmake” it. There’s no way you can undo somebody’s expectation once it’s kindled. At one time I made a design about a certain Google Earth solution. That particular design had 3D-modelling in it. That’s fancy and software projects don’t just help the client deal with his problems, there’s image and prestige involved. I’ve mentioned before that phases give project participants ways to manage expectations and this certainly is one of those phases.
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