I apol­o­gize up front for this isn’t the best arti­cle you’re ever going to read. Don’t say I didn’t warn you!
That being said I was won­der­ing why this post was get­ting sig­nif­i­cant traf­fic (like 10:1 with my other posts) while It sure wasn’t going for the Pulitzer Prize. It’s because I did some seri­ous key­word stuff­ing here, because in essence the post is about key­word lists. Again I apol­o­gize. Here’s the orig­i­nal arti­cle if you still want to read on.

Of course, hav­ing your own web page auto­mat­i­cally height­ened my curios­ity in the dark and mys­te­ri­ous world of Search Engine Opti­miza­tion, or SEO. At first SEO felt just like the stock mar­ket in 2008 (I actu­ally had a con­sid­er­ably sum of money involved in stock options at the time). You spent a lot of time and effort on some­thing you think is the golden egg, but in the end I only lost money. That may be because the first con­tact with SEO came with Lynda.com’s 2006 course on the sub­ject which I found extremely vague.

Nonethe­less after I fin­ished my own site I return to the sub­ject. I took an Lynda.com SEO course from renowned SEO expert Jill Whalen and did some research of my own. In par­tic­u­lar on the sub­ject of soft­ware design­ing and require­ments engi­neer­ing. This is no tuto­r­ial on the do’s and don’t of SEO and I cer­tainly don’t claim to be an expert myself. I do think I came up with some inter­est­ing results. Here’s what I found out:

Good design spec­i­fi­ca­tion exam­ples are very hard to find

Maybe one of the rea­sons you’re read­ing this right now is because of the title of this para­graph. Actu­ally this is what I found out before doing the SEO course. Part of my “ten years — ten mil­lion” scheme is hav­ing some value on the mar­ket­place. That means that your ser­vices are needed and good design qual­i­ties are sorely needed. The more so because (free) resources seem to be very scarce. My com­puter is filled to the brim with all kinds of Illus­tra­tor and Pho­to­shop files of some hand-held plat­form, be it the iPhone, iPad, Android, Black­berry, gen­eral UI ele­ments or what­ever else. But that’s only part of the solu­tion. I’ve made good use of these files and will con­tinue to do so in the future. I may even con­tribute some designer tem­plates myself. But there’s more to a soft­ware design. Now I don’t par­tic­u­larly believe in all kinds of descrip­tions as seen in the Vol­ere Require­ments Spec­i­fi­ca­tion. To me that doc­u­ment seems bloated and inde­ci­pher­able for the com­mon user. Soft­ware designs need to be much more con­cise and suc­cinct if you’d ask me. OK enough about unavail­able resources, back to the SEO part.

What the key­words said to me

SEO research involves a cou­ple of steps. By far the most impor­tant is “key­word research” or to be more exact “key­word phrases”. As web surfers we con­stantly type in phrases in search engines to find what we’re look­ing for. The SEO’s job is “guess” what we as surfers are look­ing for and match a web page’s con­tent to these phrases. Now you can’t just use a phrase like “soft­ware design” because mil­lions of web­sites have that exact phrase some­where in their own con­tent so you’ll get lost in the crowd. I’ve came up with a list of about 100 key­word phrases. If I have to believe my own SEO qual­i­ties the design com­mu­nity is beg­ging for some sound mate­r­ial when it comes to soft­ware design­ing and require­ments engi­neer­ing. Take a look at my trimmed down list:

The SEO Keywords

exam­ple func­tional spec­i­fi­ca­tion
tech­ni­cal spec­i­fi­ca­tion tem­plates
func­tional spec­i­fi­ca­tion tem­plates
func­tional spec­i­fi­ca­tion doc­u­ment sam­ple
func­tional spec­i­fi­ca­tion require­ments
user spec­i­fi­ca­tion require­ments
how to write a spec­i­fi­ca­tion doc­u­ment
busi­ness spec­i­fi­ca­tion doc­u­ment
web­site design doc­u­ments
tech­ni­cal func­tional spec­i­fi­ca­tion
func­tional design spec­i­fi­ca­tion exam­ple
func­tional spec­i­fi­ca­tion doc­u­ments
web spec­i­fi­ca­tion tem­plate
web­site devel­op­ment spec­i­fi­ca­tion
how to write a design spec­i­fi­ca­tion
func­tional spec­i­fi­ca­tion exam­ples
web­site spec­i­fi­ca­tion exam­ple
inter­face design doc­u­ment tem­plate
web design spec­i­fi­ca­tion doc­u­ment
func­tional require­ments exam­ple
web func­tional spec­i­fi­ca­tion
web design spec­i­fi­ca­tion
user require­ments spec­i­fi­ca­tion tem­plate
func­tional and non­func­tional require­ments
exam­ple of func­tional require­ments
func­tional design spec­i­fi­ca­tion tem­plate
soft­ware design doc­u­ment exam­ple
soft­ware design doc­u­ment tem­plate
how to write a web­site spec­i­fi­ca­tion
design phase in soft­ware devel­op­ment
func­tional spec­i­fi­ca­tion exam­ple
func­tional require­ments exam­ples
how to write a func­tional spec­i­fi­ca­tion
func­tional spec­i­fi­ca­tion tem­plate
web­site spec­i­fi­ca­tion tem­plate
tech­ni­cal spec­i­fi­ca­tion exam­ple
web design spec­i­fi­ca­tions
func­tional test­ing tem­plate
soft­ware design cycle
func­tional require­ment doc­u­ment
web­site spec­i­fi­ca­tion
write func­tional spec­i­fi­ca­tion
require­ment doc­u­ment tem­plate
web­site design doc­u­ment
user inter­face spec­i­fi­ca­tion tem­plate
func­tional spec­i­fi­ca­tion tem­plate
func­tional spec­i­fi­ca­tion sam­ple
web design doc­u­ments
func­tional spec­i­fi­ca­tion doc­u­ment
func­tional spec­i­fi­ca­tion def­i­n­i­tion
web design doc­u­ment
tech­ni­cal spec­i­fi­ca­tion tem­plate
spec­i­fi­ca­tions tem­plate
require­ment spec­i­fi­ca­tion tem­plate
func­tional spec­i­fi­ca­tion tuto­r­ial
inter­face spec­i­fi­ca­tion tem­plate
sys­tem design life cycle
web­site spec­i­fi­ca­tions
require­ments spec­i­fi­ca­tion exam­ple
spec­i­fi­ca­tion tem­plate
sam­ple require­ments spec­i­fi­ca­tion
web­site design require­ments doc­u­ment
test dri­ven require­ments
graphic design doc­u­ment
soft­ware spec­i­fi­ca­tion design
soft­ware design spec­i­fi­ca­tion template

Num­ber of counts “tem­plates”: 19

Num­ber of counts “exam­ple”: 12

For my top key phrases to me that seems like of lot of peo­ple in dire straits. That’s a good thing because that means there’s an audi­ence out there and that’s why I started this web­site in the first place. Besides that you’ll have to agree that this key­word list, being an post about SEO, couldn’t have been a bet­ter way to slip in some unno­ticed SEO for my own web­site

Also read our the next post in SEO tips, tricks and tac­tics: SEO tips: Soft­ware Design Guru

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